We’re here to talk about something many business owners avoid…pricing.

If your profit margins feel too tight, your revenue isn’t matching your workload, or you haven’t reviewed your rates in over a year…it might be time for a pricing adjustment.

Rethink & Refine

Here are a few tips to help you rethink and refine your pricing model, without the stress:

1. Review your actual costs.

Start with your numbers. Look at your current expenses (both fixed and variable), tools, time, and team. Are your current prices covering your costs and your profit goals? If you’re always playing catch-up financially, your pricing might be part of the issue.

2. Factor in value, not just time.

Your pricing should reflect the value of the results you provide, not just the hours you spend. Suppose your work saves clients time, stress, or money, price accordingly. Don’t downplay your impact.

3. Don’t forget the “extras.”

Consider client communication time, administrative work, software, revisions, and scope creep. These things add up and should be built into your rates.

4. Communicate your pricing with confidence.

If you’re planning to increase rates, give your clients plenty of notice and clearly explain the value they’ll receive. Transparency builds trust and confidence, which sells.

5. Test before you make a full commitment.

Try your new pricing with new clients first, or offer tiered packages to give people options. This gives you room to gather feedback and refine your model.

Thinking about changes to your pricing?

It starts with real data.

I help business owners like you review their numbers, clean up the books, and ensure their financials are accurate, so they can confidently adjust their pricing with the whole picture in mind. I assure you that your books are up to date and provide real insights for your pricing. Contact me today.